The Essentials Series: #TRENDING CLAIMS 2020


#Trending Claims

Thursday 4th June 2020

9:00 am - 1:00 pm AEST* Early bird: $415

* AEST is Australian Eastern Standard Time ( time in Canberra , Sydney, Melbourne, Brisbane, Gold Coast, Newcastle, Cairns, Geelong, Shepparton)

Do you know how risky your food marketing claims are? Know the Food Standards Code back to front ... but don't know how to predict ACCC priorities?

This online interactive half-day FoodLegal workshop will empower you to assess the regulatory risk of the latest emerging and trending claims. We will explore the latest Court precedents and regulatory enforcement actions that impact trending food product claims including:

  • Vegan friendly
  • Plant-based
  • Raw
  • Superfood
  • All natural
  • Healthy
  • Made in Australia
  • Sustainable


Who should attend?:

  • R&D
  • Marketing
  • QA
  • Legal
  • Regulatory

Terms & Conditions

  • If you cancel within 48 hrs of the workshop commencement, FoodLegal will only refund 50% of the registration fee
  • If you cancel within 24 hours or don’t show up for the workshop you are financially responsible for the full fee of the session
  • FoodLegal has the right to refuse / exclude anyone from a training course without any recourse
  • FoodLegal has the right to cancel any booking & refund the fees
  • FoodLegal reserves the right to update these terms and conditions

The Essentials Series: FOOD LABELLING 101


Food Labelling 101

Wednesday 3rd June 2020

9:00 am - 1:00 pm AEST* Early bird: $415

* AEST is Australian Eastern Standard Time ( time in Canberra , Sydney, Melbourne, Brisbane, Gold Coast, Newcastle, Cairns, Geelong, Shepparton).

This event is vital for anyone who is starting their journey into food labels and regulation, as well as those who are seeking an update on their labelling knowledge.

We will help you answer questions such as:

  • What information MUST you include on a food label?
  • How do you write an ingredients list that does NOT take up half of your pack?
  • What is the difference between food additives and processing aids?
  • When pictures or brand names can get you into trouble?
  • When can you declare “traces” of allergens?


Who should attend?:

  • R&D
  • Marketing
  • QA
  • Legal
  • Regulatory

Terms & Conditions

  • If you cancel within 48 hrs of the workshop commencement, FoodLegal will only refund 50% of the registration fee
  • If you cancel within 24 hours or don’t show up for the workshop you are financially responsible for the full fee of the session
  • FoodLegal has the right to refuse / exclude anyone from a training course without any recourse
  • FoodLegal has the right to cancel any booking & refund the fees
  • FoodLegal reserves the right to update these terms and conditions

The Essentials Series: Food Labelling 101 & #TRENDING CLAIMS 2020


These two highly online interactive half-day FoodLegal workshops will walk you through all the elements you need to consider when developing your product label, from allergen statements to ingredients lists and how to take into account the latest precedents that impact trending food product claims.

Attend one session or both. Individual workshop pricing available via booking link.


In light of the current circumstances around COVID-19, FoodLegal will deliver the workshops via Zoom at the scheduled times outlined below.

Zoom is a free video conferencing application, if you do not already have Zoom installed on your device, the application will automatically download when you click the "Join Zoom Meeting link" which we will email out to all participants three days before the workshop. You will then need to follow the instructions shown on screen to open the application. You do not need to register a Zoom account to join.

All bookings are subject to FoodLegal's terms and conditions:
1. If you cancel within 48 hours of the date, only 50% will be refunded.
2. FoodLegal has the right to refuse / exclude anyone from a training course without any recourse
3. FoodLegal has the right to cancel any booking & refund the fees
4. FoodLegal reserves the right to update these terms and conditions.

Food Labelling 101

9:00 am - 1:00 pm AEST* Tuesday 12 May 2020. Early bird: $415

* AEST is Australian Eastern Standard Time ( time in Canberra , Sydney, Melbourne, Brisbane, Gold Coast, Newcastle, Cairns, Geelong, Shepparton).

This event is vital for anyone who is starting their journey into food labels and regulation, as well as those who are seeking an update on their labelling knowledge.

We will help you answer questions such as:

  • What information MUST you include on a food label?
  • How do you write an ingredients list that does NOT take up half of your pack?
  • What is the difference between food additives and processing aids?
  • When can pictures or brand names get you into trouble?
  • When can you declare “traces” of allergens?

#Trending Claims

2:00 pm - 5:30 pm AEST* Tuesday 12 May 2020. Early bird: $415

* AEST is Australian Eastern Standard Time ( time in Canberra , Sydney, Melbourne, Brisbane, Gold Coast, Newcastle, Cairns, Geelong, Shepparton)

Do you know how risky your food marketing claims are? Know the Food Standards Code back to front ... but don't know how to predict ACCC priorities?

This online interactive half-day FoodLegal workshopwill empower you to assess the regulatory risk of the latest emerging and trending claims. We will explore the latest Court precedents and regulatory enforcement actions that impact trending food product claims including:

  • Vegan friendly
  • Plant-based
  • Raw
  • Superfood
  • All natural
  • Healthy
  • Made in Australia
  • Sustainable


Who should attend?:

  • R&D
  • Marketing
  • QA
  • Legal
  • Regulatory

The Essentials Series: Streamlining Food Product Pathways in COVID-19

The seminar runs from 12pm - 1.30pm AEST*


Join us for a 90 minute online interactive seminar addressing regulatory pathways as well as supplier / retailer product supply and marketing trends during COVID-19.

This seminar will discuss:

- Translating the latest in supply chain trends to your business
- What compliance areas have become less important or more important during the crisis?
- When should you slow a product down, despite the incredible pressure to get to shelves ASAP?
- Does your evolving supply chain create additional risk?
- What are the retailers looking for? Where should you have zero tolerance on failure?
- How have the regulators’ enforcement priorities changed?
- What are your plans to address changing priorities coming out of this crisis?

Co-presenters:

Charles Fisher – FoodLegal Principal Lawyer

Jackie Liberman – FoodLegal QA technologist team leader

* AEST is Australian Eastern Standard Time ( time in Canberra , Sydney, Melbourne, Brisbane, Gold Coast, Newcastle, Cairns, Geelong, Shepparton).



All bookings are subject to FoodLegal's terms and conditions:
1. If you cancel within 48 hours of the date, only 50% will be refunded.
2. FoodLegal has the right to refuse / exclude anyone from a training course without any recourse
3. FoodLegal has the right to cancel any booking & refund the fees
4. FoodLegal reserves the right to update these terms and conditions.

#Trending Claims 2020 - afternoon sessions

Do you know how risky your food marketing claims are? Know the Food Standards Code back to front ... but don't know how to predict ACCC priorities?

This workshop will empower you to assess the regulatory risk of the latest emerging and trending claims. We will explore the latest Court precedents and regulatory enforcement actions that impact trending food product claims.

Claims explored include:

  • Vegan friendly
  • Plant-based
  • Raw
  • Superfood
  • All natural
  • Healthy
  • Made in Australia
  • Sustainable

Who should attend?:

  • R&D
  • Marketing
  • Legal
  • Regulatory

Food Labelling 101 & HEALTH CLAIMS - Melbourne 2019

These two interactive half-day FoodLegal workshops will walk you through all the elements you need to consider when developing your product label, from allergen statements to ingredients lists and how to make a compliant health claim on your label and marketing materials.

Attend one session or both. Individual workshop pricing available via BOOK NOW link.

Food Labelling 101 (9:00am - 12:30pm)

SOLD OUT

Ideal for people with FMCG experience but new to the quirks of food regulation, as well as old hands wanting to know the latest enforcement priorities in relation to labelling.

We will help you answer all these questions and MORE:

  • What information MUST you include on a food label?
  • When can pictures or brand names get you into trouble?
  • When can you declare “traces” of allergens?
  • When has my product been “substantially transformed” in Australia?
  • When do you NOT have to include an ingredients list or nutrition information?
  • How do you write an ingredients list that does NOT take up half of your pack?
  • When is something a food additive, a nutritive substance or a processing aid?

Health Claims (1:30pm - 5:00pm)

Only a few tickets left!

Keen to position your food products as healthy and nutritious but don't know where the boundaries are?

Been working with complementary medicine but thinking about branching into food products?

This event is vital for anyone thinking about using health claims to set themselves apart in light of the recent ACCC case against Heinz (resulting in a penalty of $2.25 million) for representing their product as healthy.

We will help you answer all these questions and MORE:

  • Is the claim “healthy”… a health claim?
  • Where does the ACCC expect more than FSANZ in relation to health claims?
  • Does just mentioning probiotics, fibre or protein count as a health claim?
  • What is the difference between a “health claim” and a “nutrition content claim”?
  • How much science do you need to self-substantiate a health claim?
  • Does a health claim trigger any other labelling obligations?

Who should attend?

  • R&D
  • Marketing
  • QA
  • Legal
  • Regulatory

Food Labelling 101 & HEALTH CLAIMS - Sydney 2019

These two interactive half-day FoodLegal workshops will walk you through all the elements you need to consider when developing your product label, from allergen statements to ingredients lists and how to make a compliant health claim on your label and marketing materials.

Attend one session or both. Individual workshop pricing available via BOOK NOW link.

Food Labelling 101

Ideal for people with FMCG experience but new to the quirks of food regulation, as well as old hands wanting to know the latest enforcement priorities in relation to labelling.

We will help you answer all these questions and MORE:

  • What information MUST you include on a food label?
  • When can pictures or brand names get you into trouble?
  • When can you declare “traces” of allergens?
  • When has my product been “substantially transformed” in Australia?
  • When do you NOT have to include an ingredients list or nutrition information?
  • How do you write an ingredients list that does NOT take up half of your pack?
  • When is something a food additive, a nutritive substance or a processing aid?

Health Claims

Keen to position your food products as healthy and nutritious but don't know where the boundaries are?

Been working with complementary medicine but thinking about branching into food products?

This event is vital for anyone thinking about using health claims to set themselves apart in light of the recent ACCC case against Heinz (resulting in a penalty of $2.25 million) for representing their product as healthy.

We will help you answer all these questions and MORE:

  • Is the claim “healthy”… a health claim?
  • Where does the ACCC expect more than FSANZ in relation to health claims?
  • Does just mentioning probiotics, fibre or protein count as a health claim?
  • What is the difference between a “health claim” and a “nutrition content claim”?
  • How much science do you need to self-substantiate a health claim?
  • Does a health claim trigger any other labelling obligations?

Who should attend?

  • R&D
  • Marketing
  • QA
  • Legal
  • Regulatory

MARKETING CHILDREN'S FOOD PRODUCTS

Interested in marketing your food products to parents or children?

This interactive workshop will explore:

  • How you market your products as “healthy”, especially in light of the Heinz case?
  • How are the rules different when marketing food to children?
  • How to design compliant TVCs, competitions and advertisements which appeal to children?
  • Are there any compositional restrictions that could apply to your food products just by appealing to children?
  • How to weigh up the legal risks between the Australian Consumer Law, the Food Standards Code, the RCMI and the QSRI?
  • When can you make claims about vitamins, minerals, protein, etc on products which appeal to children?

Who should attend?

  • R&D
  • Marketing
  • QA
  • Legal
  • Regulatory

Food Labelling 101 & #TRENDING CLAIMS

These two interactive half-day FoodLegal workshops will walk you through all the elements you need to consider when developing your product label, from allergen statements to ingredients lists and how to take into account the latest precedents that impact trending food product claims.

Attend one session or both. Individual workshop pricing available via booking link.

Food Labelling 101

8:45 am - 1:00 pm Wed 3 April 2019. Early bird: $365

This event is vital for anyone who is starting their journey into food labels and regulation, as well as those who are seeking an update on their labelling knowledge.

We will help you answer questions such as:

  • What information MUST you include on a food label?
  • How do you write an ingredients list that does NOT take up half of your pack?
  • What is the difference between food additives and processing aids?
  • When can pictures or brand names get you into trouble?
  • When can you declare “traces” of allergens?

#Trending Claims

2:00 pm - 5:30 pm Wed 3 April 2019. Early bird: $365

This interactive half-day FoodLegal workshop will explore the latest Court precedents and regulatory enforcement actions that impact trending food product claims including:

  • 100% Natural
  • Vegan
  • Superfood
  • Free Range
  • Healthy
  • Sustainable
  • Made in Australia
  • Live cultures

Who should attend?:

  • R&D
  • Marketing
  • QA
  • Legal
  • Regulatory

#Trending Claims

This interactive half-day workshop will explore the latest Court precedents and regulatory enforcement actions that impact trending food product claims.

Claims explored include:

  • 100% Natural
  • Vegan
  • Superfood
  • Free Range
  • Healthy
  • Sustainable
  • Made in Australia
  • Live cultures

Who should attend?:

  • R&D
  • Marketing
  • Legal
  • Regulatory

HEALTH CLAIMS

This interactive half-day workshop presented by FoodLegal’s Charles Fisher will walk you through how to make a compliant health claim on your label and marketing materials.

This event is vital for anyone thinking about using health claims to set themselves apart in light of the recent ACCC case against Heinz (resulting in a penalty of $2.25 million) for representing their product as healthy.

We will help you answer all these questions and MORE:

  • Is the claim “healthy”… a health claim?
  • Where does the ACCC expect more than FSANZ in relation to health claims?
  • Does just mentioning probiotics, fibre or protein count as a health claim?
  • What is the difference between a “health claim” and a “nutrition content claim”?
  • How much science do you need to self-substantiate a health claim?
  • Does a health claim trigger any other labelling obligations?

Food Labelling & HEALTH CLAIMS

These interactive half-day workshops presented by FoodLegal’s Charles Fisher will walk you through all the elements you need to consider when developing your product label, from allergen statements to ingredients lists and how to make a compliant health claim on your label and marketing materials.

Attend one session or both. Individual workshop pricing available in Registration link.

Food Labelling 101

This event is vital for anyone who is starting their journey into food labels and regulation, as well as those who are seeking an update on their labelling knowledge.

We will help you answer all these questions and MORE:

  • What information MUST you include on a food label?
  • When can pictures or brand names get you into trouble?
  • When can you declare “traces” of allergens?
  • When has my product been “substantially transformed” in Australia?
  • When do you NOT have to include an ingredients list or nutrition information?
  • How do you write an ingredients list that does NOT take up half of your pack?
  • When is something a food additive, a nutritive substance or a processing aid?

Health Claims

This event is vital for anyone thinking about using health claims to set themselves apart in light of the recent ACCC case against Heinz (resulting in a penalty of $2.25 million) for representing their product as healthy.

We will help you answer all these questions and MORE:

  • Is the claim “healthy”… a health claim?
  • Where does the ACCC expect more than FSANZ in relation to health claims?
  • Does just mentioning probiotics, fibre or protein count as a health claim?
  • What is the difference between a “health claim” and a “nutrition content claim”?
  • How much science do you need to self-substantiate a health claim?
  • Does a health claim trigger any other labelling obligations?

Food Labelling 101

This interactive half-day workshop presented by FoodLegal’s Charles Fisher will walk you through all the elements you need to consider when developing your product label, from allergen statements to ingredients lists. 

This event is vital for anyone who is starting their journey into food labels and regulation, as well as those who are seeking an update on their labelling knowledge.

We will help you answer all these questions and MORE:

·         What information MUST you include on a food label?

·         When can pictures or brand names get you into trouble?

·         When can you declare “traces” of allergens?

·         When has my product been “substantially transformed” in Australia?

·         When do you NOT have to include an ingredients list or nutrition information?

·         How do you write an ingredients list that does NOT take up half of your pack?

·         When is something a food additive, a nutritive substance or a processing aid?

Sign-off and Take-off Food Marketing and Country of Origin Training Course

Are you ready for when Australia's new Country of Origin labelling laws take effect on 1 July 2018? Need to know if your food is a priority food or not? Whether it has been substantially transformed?

Or are you concerned about the impact the ACCC case against Heinz will have on your marketing? The ACCC is currently targeting the health angle when marketing food products... even when such claims are 100% compliant with the Australia New Zealand Food Standards Code.

Our Food Marketing Compliance Workshop will help you identify risks in your marketing, give you tools to mitigate and manage these risks and how to compliantly stand out in the marketplace.

Food Fraud

FoodLegal’s latest symposium will focus on the importance of database development in food technologies and the regulatory frameworks that have the potential to combat food fraud.

Topics of discussion will include:

  • B2B supply chain integrity
  • Brand enhancement and protection against fraud and counterfeiting
  • Asset identification technology in Asia
  • How to protect Chinese consumers from a food and beverage fraud epidemic
  • Brand protection in China
  • Food fraud and legal enforcement choices in Australia and China
  • How Blockchain fits in food supply integrity and traceability
  • Database development in food supply and rotection
  • Intellectual property opportunities in provenance and origin certifications
  • Proving food forensic evidence in court


Sponsored by

Country of Origin Countdown

The new Country of Origin food labels become mandatory on 1 JULY 2018.

The countdown is on!

FoodLegal’s concise 85 minute seminar will answer the following questions and MORE:

- Is there a way to avoid the bar chart?
- Is it necessary to identify single countries of origin?
- How to avoid misleading or deceiving consumers?
- How to distinguish between non-priority and priority foods?
- Is a doughnut a priority or non-priority food?
- What does ‘substantial transformation’ really mean?
- Will roasting and dry blending meet the test?
- When is water “Australian”?

DON’T MISS OUT!


Sponsored by

How to Make Claims Stick

Colmar Brunton hosts the seminar "How to Make Claims Stick" on how to substantiate marketing claims in Australia from both a legal and a consumer perspective.

Date: Wednesday 15th November 2017

Time: 8.30am-10.00am

Venue: Your Source Research Facility, Chadstone

RSVP: 10th November 2017

Reply to: Sara Mawhinney

Email sara.mawhinney@colmarbrunton.com

Mobile: 0488 151 120

Charles will discussing how to substantiate marketing claims in Australia from a legal perspective. He will be sharing with us the risks and how to avoid consumer misinterpretation as well as insights into making sure the market wants what we’re claiming before we embark on NPD.

Denise will then present Colmar Brunton’s approach to testing claims. She will take you through the types of claims that can be supported by consumer evidence, the importance of a robust research design as well as addressing the critical factors to ensure that claims can be fully substantiated in the Australian market

Food Fraud - the Good, the Bad & the Ugly

Joe Lederman will be speaking at the Monash University Food Innovation Centre event Food Fraud - the Good, the Bad & the Ugly.
A breakfast event that will enlighten you on the gravitas of food fraud especially as we look to be the Deli for Asia. How do you prepare your business and more importantly your new products from the potential of food fraud that can occur across the supply chain.
This breakfast will showcase the latest technologies that can help you overcome food fraud. Hear from a range of expert speakers who will share their experience and technologies to help you reduce the risk of food fraud occurrences in your supply chain.
See more and register here: https://www.trybooking.com/book/event?eid=323284

FoodLegal Health Star Rating Symposium

Front of Pack labelling of food products is a hotly contested arena. Food businesses must consider relevant laws, marketing messages, various mandatory and voluntary Front of Pack labelling schemes, as well as the nutritional composition of their food.
FoodLegal has assembled a panel of experts in food product and marketing compliance, nutritional and health science, consumer insights, and food composition and technology to answer your Front of Pack questions, including:

  • What are the ACCC’s enforcement priorities and how can you avoid breach?
  • What do consumers really think of front of pack labelling? How can I maximise consumer perceptions?
  • How will the nutritional and technical developments impact the HSR algorithm and other selling points?
  • What are the pros and cons of front of pack transparency?
  • What options do I have to reformulate my product and enhance perceptions?